Consumer Banking
Largest segment: Q2 2026 net income $3.3 billion, up 10% year over year.
The numbers
What it is
The retail franchise: checking and savings deposits, credit cards, mortgages, auto loans and small business banking. Deposit funding and card lending drive most of its earnings, and digital channels handle most client activity.↗ source
Why it matters to the stock. Net interest income on about $2.0 trillion of average deposits sets the bank's margin, so deposit costs and card credit quality move the stock first.
News
Bank of America replaces Preferred Rewards with no-minimum BofA Rewards program
Bank of America announced BofA Rewards, a loyalty program that replaces Preferred Rewards from May 27, 2026.
Bank of America Q4 2025 profit of $7.6 billion beats, but shares fall 3.8%
Bank of America reported fourth-quarter 2025 net income of $7.6 billion, or $0.98 per diluted share, and full-year 2025 net income of $30.5 billion, or $3.81 per share.