Threads

Meta's text-based public conversation app, launched in July 2023 and a direct rival to X. Meta has not published a current daily user figure. Its Communities feature left beta in June 2026, and Threads is part of the Family of Apps segment with no separate revenue line.↗ source

Why it matters to the stock. Threads is Meta's main test of a new social audience to sell ads into, and the user numbers are the only public signal of how it is growing.