Jordan Brand
Revenue fell 3% to $7.0B in fiscal 2026, after a 16% drop in fiscal 2025. Reported inside NIKE Brand, not as its own segment.
The numbers
What it is
Nike's athletic and casual footwear, apparel and accessories brand, focused on sport performance and streetwear and built around the Jumpman logo. Its sales are reported within the NIKE Brand geographic segments, not as a separate segment.↗ source
Why it matters to the stock. Jordan is about $7 billion of annual revenue and has fallen two years in a row, so its trend matters for Nike's overall sales recovery.
News
Jordan Brand announces Space Jam 30th anniversary collection, launching November 5
Jordan Brand marked 30 years of Space Jam with a collection of five new Air Jordan 11 designs, along with Jordan 1, Jordan 3 and Air Jordan 1 Low releases and apparel across lifestyle, basketball, golf, baseball and training.
Nike sets Investor Day for November 16 to 17, 2026
Nike's October 1 announcement set its Investor Day for November 16 and 17, 2026, with a company-wide team meeting on November 18.
Jordan Brand unveils Air Jordan 41 basketball shoe with gemstone colorways
Jordan Brand unveiled the Air Jordan 41, a new basketball shoe in a gemstone-themed colorway series rather than nostalgic references.