iPad
Small and volatile. Revenue fell 6% to $6.2B in the June quarter, the only product category to decline that quarter, after an 8% gain in March.
The numbers
What it is
Tablets across iPad, iPad Air, iPad mini and iPad Pro. The iPad Air moved to the M4 chip in March 2026.↗ source
News
Apple raises Mac and iPad prices on memory costs; MacBook Neo goes to $699
Apple raised US starting prices on several Mac and iPad models on June 25, 2026, citing an AI-driven surge in memory and storage costs.
Product
Apple shares fall 5% to 6% on Mac and iPad price increases
Apple shares fell sharply on June 25, 2026, the day it raised Mac and iPad prices.
News