Companies/Technology/Consumer electronics, software and services

Apple

AAPL · NasdaqEarnings Nov 2Cupertino, California, USA↗166.0K employees↗Founded 1976↗Website ↗
343.68▲ 0.10%Pooled price · full market data →

What matters nowUpdated 19 h ago

  • Demand worry: Apple shares fell more than 2.5% in early trading on October 9 after Nikkei Asia reported Apple cut iPhone 18 Pro component orders by at least 15% for October on weaker-than-expected demand, linked to higher memory costs. Apple has not confirmed the report.
  • Earnings: Apple will report fiscal Q4 2026 results on Monday, November 2 at 1:30 p.m. Pacific, with a 2:00 p.m. Pacific call led by CEO John Ternus and CFO Kevan Parekh, the first call with Ternus as CEO.
  • Launch: iPhone Duo pre-orders open October 16 and sales begin October 23 in more than 70 countries, with 28 more on October 30.
  • Legal and insiders: a federal judge added about $184.2 million of prejudgment interest to the $634 million Masimo verdict over Apple Watch patents, for a total of roughly $818.5 million. Tim Cook sold 191,753 shares for about $63.8 million on October 2 under a 10b5-1 plan adopted May 28.
  • Next: the November 2 results, Mac mini production starting at the Houston campus around December 1, and a UK CMA decision on steering requirements for Apple and Google app stores expected by year end. Watch iPhone 18 Pro build rates, memory-cost commentary and iPhone Duo reception.

Apple designs and sells iPhone, Mac, iPad, wearables and home products, and runs a growing set of software services such as the App Store, iCloud, advertising and Apple Pay. Its fiscal year ends in late September. Services is now about a quarter of revenue and is the line most exposed to App Store rules, so the stock trades on iPhone cycles, services growth, gross margin, and how regulators allow Apple to charge for its platform.↗ source

How it makes money

Apple sells premium hardware at high margins, with iPhone the largest line at about half of revenue, then makes recurring money from the installed base of more than 2.5 billion active devices. Services (App Store commissions, advertising, cloud storage, AppleCare, Apple Pay and payments) carries higher gross margins than hardware. Most sales run through Apple's own stores and website, carriers and resellers. Its results are sensitive to tariff policy and to regulatory limits on App Store fees.

Last 12 monthsChart & venues →

249.00295.31341.62iPhone Duo pre-orders sell out within minutes; delivery estimates slip to late January 20271Qualcomm renews global patent license with Apple, effective April 1, 20272Siri AI beta and iOS 27 roll out, English first3Apple unveils iPhone Duo, its first foldable iPhone, at $1,9994iPhone 18 Pro lists Apple C2 modem; Pro Max modem left unlisted5iPhone 18 Pro and Pro Max launch at $1,199 and $1,299 with C2 modem6Apple shares open 8.6% lower after weaker September-quarter outlook7Apple reports fiscal Q3 2026 results: revenue $109.42B, up 16% from a year earlier8Dec 31Mar 14May 25Aug 5Oct 16
Numbered dots: the stories that mattered. Click one.

Valuation & fundamentalsFull financials →

Market cap$5.02Tpooled price × shares
Enterprise value$5.07T+ net debt $44.75B
P/E (TTM)39.5×EPS $8.71
EV / EBITDA30.2×EBITDA $167.96B
P / Sales10.8×EV/Sales 10.9×
P / Book46.7×equity $107.52B
FCF yield2.7%FCF $136.68B
Shareholder yield1.9%div 0.31% · buyback 1.6%
Revenue (TTM)$466.82B14.2% YoY
Last quarter revenue16.4%growth YoY
EPS growth (TTM)32.2%last Q 28.7%
Gross margin48.7%operating 33.2%
Net margin27.6%EBITDA 36.0%
ROE148.8%on average equity
Cash$39.54Bdebt $84.30B
Shares out14.61Bdiluted 14.71B

TTM through 2026-06-27 from SEC filings↗ (some quarters derived from annual and year-to-date figures). Ratios use our pooled 24/7 price. Quarterly statements →

Biggest businessesAll products & projects →

Latest newsAll news →

iPhone Duo pre-orders sell out within minutes; delivery estimates slip to late January 2027

Apple opened pre-orders for the foldable iPhone Duo at 8:00 a.m.

Product

App Store Indie Games Week kicks off with seven indie titles, including No Man's Sky mobile on October 28

Apple launched App Store Indie Games Week on October 12, 2026, featuring seven indie titles making their App Store debut, among them Sifu, Vampire Crawlers and No Man's Sky.

News

Apple shares fall after Nikkei reports iPhone 18 Pro order cuts of 15%

Apple shares fell more than 2.5% in early trading on October 9, 2026 after Nikkei Asia reported that Apple cut iPhone 18 Pro component orders by at least 15% for October on weaker-than-expected demand.

News

Apple and The King's Trust launch Creative Labs program for young creatives

Apple announced on October 7, 2026 a new education initiative, Apple x King's Trust Creative Labs, to help young people build careers in the creative industries.

Deal

Apple sets fiscal Q4 2026 results for Monday, November 2

Apple posted on its investor relations page on October 6, 2026 that it will report fiscal Q4 2026 results on Monday, November 2.

Earnings

Judge adds $184.2M prejudgment interest to Masimo's $634M verdict against Apple, total about $818.5M

A US District Judge in the Central District of California ordered Apple to pay about $184.2 million of prejudgment interest on top of the $634 million Masimo jury verdict over Apple Watch patents, bringing the total to roughly $818.5 million.

Legal