Adjust
Mobile app measurement and analytics, part of the advertising segment
What it is
Adjust measures app installs, attribution and in-app events for app developers and advertisers. AppLovin acquired it in 2021, and it still operates as part of the advertising segment.↗ source
Why it matters to the stock. Attribution data shows which campaigns drove installs and purchases, which is the evidence that return-based bidding relies on.
News
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