Roadster
Unveil moved from October 1 to October 15, 2026, citing weather. Production is guided for 2027 or 2028.
What it is
Second-generation Tesla Roadster. Tesla has delayed the reveal several times, and the demo is an outdoor event in Texas.↗ source
Why it matters to the stock. The Roadster has been announced for years, so the reveal is a credibility test for the product timeline, and it may carry pricing and production targets.
News
Tesla unveils next-generation Roadster at SpaceX Texas test site; Musk targets 2028 production, no price set
Tesla unveiled the long-delayed next-generation Roadster at an event at a SpaceX test site in Texas on October 15.
Tesla moves Roadster unveil from October 1 to October 15, citing weather
Tesla pushed its Roadster demo from October 1 to October 15, 2026, citing severe weather at the outdoor SpaceX test site in McGregor, Texas.
Tesla sets October 1 for second-generation Roadster unveil
Tesla posted on X on September 12, 2026 that it would unveil the second-generation Roadster on October 1, with a '10.01' graphic and the words 'Go for launch'.
Musk says Roadster unveil slips again, now about a month out
On the Q1 2026 earnings call, Musk said the next-generation Roadster could be unveiled in roughly a month, pending more testing so a demo goes smoothly.