News/Product/Oct 15, 2026

Tesla unveils next-generation Roadster at SpaceX Texas test site; Musk targets 2028 production, no price set

Tesla unveiled the long-delayed next-generation Roadster at an event at a SpaceX test site in Texas on October 15. The car comes in Performance, Thrust and Rocket versions (Rocket by invitation), with Tesla citing a top speed above 230 mph and roughly 300 miles of range. Elon Musk said production would begin in 2028, and Tesla has not announced a price; reservations are open. The SpaceX tie-in added to speculation about a Tesla-SpaceX combination, and Tesla has missed every earlier Roadster delivery target since 2017.

  • Unveiled Oct. 15 at a SpaceX test site in Texas
  • Three versions: Performance, Thrust, Rocket (invite only)
  • Top speed above 230 mph; about 300 miles of range
  • Production targeted for 2028 per Musk; no price announced
  • Reservations open; deposits date to 2017
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Source
CNBC
Oct 15, 2026
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